ZAKK WYLDE To Launch Gibson Guitar Program At Hard Rock Hotel San Diego; Meet-And-Greet Details

Hotel guests who yearn to channel their inner rock star and boast about playing at some of the nation's most acclaimed music venues can now do both with a new amenity program from two of rock 'n' roll's biggest brands, Hard Rock Hotels and Casinos and Gibson Guitar. The two brands have collaborated on "Check In, Rock Out," a program that offers hotel guests a top-of-the-line Gibson guitar to take to their room and jam out at no cost. The program, which debuted at Hard Rock Hotel Chicago, will launch at Hard Rock Hotel San Diego on February 3 with a special appearance and guitar dedication by legendary guitarist and BLACK LABEL SOCIETY frontman Zakk Wylde.

With the new program, upon check in, Hard Rock Hotel San Diego guests can choose from a selection of high-end Gibson guitars to take to their room along with a Pocket Pod Amp and high-definition Beats by Dr. Dre headphones to rock out to their hearts content without disturbing neighboring hotel guests.

San Diego officially rolls out "Check In, Rock Out" on February 3, 2011 at 3 p.m. with a special appearance by rock legend and former longtime guitarist for Ozzy Osbourne, Zakk Wylde. Wylde will present a signed signature Zakk Wylde Gibson Guitar to Hard Rock Hotel San Diego and will unveil 14 new Gibson guitars available to guests. Additionally, he will host an exclusive meet-and-greet at Hard Rock Hotel San Diego following the guitar unveiling and one lucky fan will receive a once-in-a-lifetime private guitar lesson from Zakk himself.

A select VIP meet-and-greet packages are available from The Black Label Order to this illustrious pairing of the Hard Rock and Gibson brands!

What does the VIP package get you?

* A private Hard Rock / Gibson event meet-and-greet with Zakk (following launch event).
* Special VIP Black Carpet laminate that allows you to be photographed just like Zakk will be when he walks the carpet for the cameras.
* A special limited-edition VIP Fam-Club t-shirt.
* And, of course, if you choose to make it a weekend retreat: Access to a discounted room rate at the incredible Hard Rock Hotel San Diego the weekend of the event!**
Use hotel promo code: wylde

The Black Label Order members who elect to stay at the hotel and request a Gibson guitar are eligible for a one on one guitar lesson with Zakk in the comfort of their Hard Rock San Diego room. The member will be chosen at random from a drawing of all The Black Label Order registered guests.

Meet-and-greet starts at 1:00 p.m.; event starts at 3:00 p.m.

The event is open to the public, and no purchase is necessary.

"At Hard Rock we strive to create authentic experiences that rock," said Matt Greene, general manager at Hard Rock Hotel San Diego. "Partnering with Gibson on such a unique program allows our guests to plug in and rock out during their stay — it's one of the cool ways we can enhance the guest experience through music, which is the cornerstone of the Hard Rock brand. We are certain that whether they are professionals or amateurs, our guests will dig shredding on these top-of-the-line guitars."

Hard Rock Hotel San Diego will feature 14 of Gibson's most coveted guitars including the Gibson SG and Gibson Les Paul, along with Beats by Dr. Dre headphones and Line 6 Pocket Pod Amps.

For more information on Hard Rock Hotel San Diego's "Check In, Rock Out" program, please visit www.hardrockhotelsd.com.